COVER STORY
Your story
deserves the front page.
Hijack is the always-on PR operation for founders, comms teams, and public figures without an agency. Plan your stories, write them in your voice, pitch the journalists who cover your beat, track the coverage, and keep every relationship warm. PR is not a press release you send once a year. It is an operation you run all the time, and Hijack runs it with you.
Jack runs the operation.
Tell Jack the story. He scores it, drafts it in your voice, finds the reporters who'll actually care, and writes each pitch to fit their beat. You approve the moves. Jack runs the campaign.
The operation compounds.
The operation runs in four gears, always turning. Every story you run feeds the next, so the one after starts sharper. This is the loop Hijack runs with you.
Create.
Shape a story worth covering.
Brief
You tell Hijack what the story is. Hijack tells you what's worth telling, and what isn't ready yet.
A jacket spun from captured carbon is a real hook. Tighten the Aria Carbon proof and this lands with climate desks.
Reach.
Get it to the right desks.
Intelligent journalist matching
A shortlist of journalists who actually fit. Handpicked, not blasted.
Mara Lindqvist
Fast Company · Climate & Design
Her Feb piece on Aria Carbon pressed the scale question no one else would.
Fast Company, sustainability and design desk.
Senior staff writer, the right rung for a story at this scope.
EU coverage, Reykjavik-based launch.
Replied to 3 of the last 5 climate briefs we sent her.
Land.
Watch the replies and coverage come in.
Signals
Replies and embargo lifts, all in one inbox, with Gmail wired in so threads live with your campaign.
“This could be a real story if the capture numbers hold up. Can I get 20 minutes with Aria?”
reply“Confirmed, I’ll hold to the Apr 18 embargo. Can you send the LCA and the third-party numbers?”
embargo lift“Interested. Send me the Moss spec sheet and the Reykjavik launch details.”
replyCompound.
Every campaign makes the next one sharper.
Analytics
Reply rate, open rate, and response time, broken down by journalist, outlet, and campaign. Whatever you need to know next, the answer is already on the screen.
8 of 13 pitches answered.
85%
11 of 13 opened
4.2h
faster than avg
Sounds like you.
Every brand in Hijack has a Voice Contract. It's a tone profile Hijack learns from how you already talk, and holds to on every word it writes for you.
Today, Fieldnote introduces Moss, a new outdoor jacket made from atmospheric carbon, with Aria Carbon, shipping May 2 in three colorways.
Reads like a person wrote it.
AI can draft in seconds, and it shows. The Humanizer is the last pass before anything leaves: it cuts the template tells and the hype so what reaches a reporter reads like you wrote it by hand. Better for you, and better for the person who has to read it.
We are thrilled to unveil a truly groundbreaking innovation that will revolutionize the outdoor industry. Moss isn't just a jacket, it's a bold statement, a movement, and a glimpse into the future of sustainable design.
// what we cut
Moss is the first outdoor jacket we know of made from carbon we pulled out of the sky. We're glad to finally show it to you.
// what lands
Built for how you work.
Company
Product launches, funding rounds, partnerships, hires, research, events. Built for the beats and outlets that actually cover them.
Public figure
Book launches, album drops, show announcements, op-eds, personal milestones. For authors, artists, speakers, and executives with their own voice.
Your mode shapes how a draft starts, who you pitch, and how it sounds. You don't configure Hijack. Hijack configures to you.
Hijack is in
beta.
We're onboarding a first group of founders and comms leads running real press operations without an agency. Add your name and we'll open your access as the beta grows.
Be the one who breaks through.
Not louder. Sharper. Hijack is ready when you are.
Now in private beta · early access is limited · by application